The ALS Ice bucket challenge has taken the world by storm with celebrities and even the Simpsons have taken part to raise money for charity. While all are entertaining, not all are the same. Find out why Matt Damon uses water from the toilet?
ALS has raised valuable funds through this viral social media craze of millions of people pouring water over themselves. This great cause and campaign has inevitably sparked accusations of “wasting water” as questions were asked about tipping out perfectly adequate drinking water away while millions in developing countries lack this basic resource.
One video from Gaza opened our eyes as three brothers poured buckets of sand, and even rubble, instead of water over their heads. They said they did not have water to waste and intermittent electricity meant they couldn’t make ice. This then started the “Rubble Bucket Challenge”.
Headlines also reported how one island in Scotland – Colonsay – had its water system shut down due to demand from the ice bucket challenge. Supermarkets were even running out of ice supplies.
Hollywood star Matt Damon, co-founder of water.org, used water from his own toilet saying, “The water in our toilets in the west is actually cleaner than the water that people in the developing world have access to,” and there are about “800 million people in the world” who don’t have access to clean drinking water.
The problem isn’t limited to just developing nations as Matt Damon reminds us of the drought in California, highlighting water scarcity is truly a global problem. Not everyone will go to the extremes of the Hollywood actor and use toilet water for the challenge but how about reusing rainwater from a tank and standing in the garden to give yourself and your plants a good soaking?
What are some of the ways you think we can make the ALS Ice Bucket challenge a bit friendlier to the prized resource of water?